Waterdale Collection is a premier luxury Judaica and modern Jewish home décor brand based in Howell, New Jersey.
We design and curate sleek, innovative Lucite and resin pieces that transform every Jewish home into something magnificent, meaningful, and uniquely personal.

Founded by designer Rivka, whose background in print and packaging design gave birth to a collection unlike anything in the Judaica world, Waterdale has grown from a single vision into a full creative studio — a team of artists, designers, and makers who wake up every day thinking about the next beautiful thing.

Our office is a place of constant inspiration. We don't stop brainstorming. We don't stop creating. Every piece we release is the result of that relentless creative energy - functional art that belongs in a Jewish home, on a Shabbos table, and in the hands of someone who deserves something truly special.

Our Story Rivka always had an eye for beauty. After years of working in print and packaging design - learning how form, texture, and visual language come together to create something memorable - she turned that talent toward something more personal: the Jewish home. She saw a gap. Judaica was either traditional and ornate or mass-produced and generic. Nobody was creating modern, luxury Judaica that felt like it belonged in a contemporary home while still honoring the depth and meaning of Jewish life. So she built it herself.

The first Waterdale pieces were born from that vision - clean lines, premium Lucite, thoughtful design, and an unmistakable sense of elegance. Word spread quickly. The collection grew. The team expanded. And today, Waterdale Collection is the destination for thousands of Jewish families across the United States, Canada, the UK, and beyond who want their homes to reflect both their values and their taste.

Frequently Asked Questions

What is Waterdale Collection?

Waterdale Collection is a luxury modern Judaica and Jewish home décor brand based in Howell, New Jersey. We specialize in premium Lucite and resin Judaica - including Hadlokas Neiros trays, challah boards, washing cups, wall art, family trees, and tabletop serveware - as well as a full range of Jewish gifts for every occasion. Every piece is designed to blend timeless Jewish tradition with contemporary elegance.

What is Lucite and why does Waterdale use it?

Lucite is a premium form of acrylic that is optically clearer, more durable, and significantly heavier than standard acrylic. Unlike cheap, brittle plastics, genuine Lucite has a glass-like clarity and a substantial, luxury feel. It doesn't yellow over time, resists scratching, and maintains its brilliance for years.Waterdale uses only premium-grade Lucite because we believe Judaica should be as beautiful and long-lasting as the traditions it represents. Our Lucite pieces are thick, weighty, and crafted to become heirlooms - not disposable décor.

What is the difference between Lucite and resin?

Lucite is a crystal-clear, rigid acrylic material known for its glass-like clarity and sleek modern aesthetic. Our Resin collection uses a warm, organic material that captures rich texture, depth, and a natural stone-like appearance. Both are premium materials - they simply deliver a different look and feel. Lucite is minimal and architectural. Resin is warm and sculptural. Both are unmistakably Waterdale.

Where is Waterdale Collection located?

Waterdale Collection is located at 137 Allaire Road, Howell, NJ 07727. We ship across the United States. You can reach us at (732) 806-7509 or info@waterdalecollection.com. Our showroom is available for pickup and local delivery.

What collections does Waterdale offer?

Waterdale offers an extensive range of collections designed to suit every taste and home aesthetic. Our signature collections include:
Butterfly - Our #1 bestselling collection, featuring the iconic butterfly motif across Hadlokas Neiros trays, challah boards, washing cups, wall art, and more.
Cherry Blossom - Delicate floral design in soft, feminine tones. One of our most popular collections for Shabbos and Yom Tov.
Floral Bird - Our signature summer collection featuring botanicals and bird motifs in warm, elegant tones.
Papercut - Precision laser-cut Judaica inspired by the intricate art of paper cutting, with extraordinary detail and depth.
Resin - Our newest and fastest-growing collection, crafted from premium resin with a warm, organic, stone-like appearance.
Jerusalem Taupe - Sophisticated neutral tones with Jerusalem-inspired motifs, perfect for timeless home décor.
Onyx Butterfly - A dramatic, moody interpretation of our iconic Butterfly collection in deep onyx tones. Classic, Marble, Metalucite, Pearlstone, French Toile, Geometric, Agate, Watercolor, Twig, Woven, Suspended, Wood - and many more, each cohesive, stunning, and crafted with intention.

What Judaica products does Waterdale carry?

Waterdale carries a comprehensive range of modern luxury Judaica for every area of Jewish life, including: Shabbos Judaica: Hadlokas Neiros trays, candlesticks, Hadlokas Neiros tefillah booklets, challah boards, challah knives, challah covers, challah pouches, Kiddush cards, Havdalah sets, Havdalah candles, Havdalah plates, washing cups, Netilas Yadayim sets, and Mayim Acharonim sets.Wall Art & Tefillah Art: Al Hamichyah, Al Netilas Yadayim, Asher Yatzar, Birchas Hamazon, Im Eshkachech, Mizrach, Birchas Habayis, professional plaques, Shema lamps, and tabletop plaques. Holiday Judaica: Rosh Hashana honey dishes and Simanim trays, Chanukah menorahs and menorah trays, Purim Mishloach Manos sets and Megillah holders, Pesach Seder plates, Matzah boxes, Haggadahs, and Shavuos serveware. Tabletop & Serveware: Cake domes, salad bowls, trays and boards, napkin rings, chargers, tablecloths, sectionals, pan holders, salt shakers, caddies, and wine accessories. Home Décor: Family trees, clocks, door plaques, paintings, sculptures, diffusers, faux florals, wig heads, luggage racks, valet stands, and bedroom accessories.

What occasions is Waterdale perfect for?

Waterdale Collection is the go-to gifting destination for virtually every significant occasion in Jewish life: Jewish Weddings & Vorts - Our luxury Lucite pieces make stunning, memorable wedding gifts that stand apart from typical registry items. Many brides also set up Waterdale gift registries directly on our site. Bas Mitzvah & Bar Mitzvah Gifts - Meaningful, beautiful pieces she or he will use and cherish for years. Housewarming Gifts - Elevate a new home with Waterdale's signature wall art, family trees, or Shabbos essentials. Hostess & Teacher Gifts - Thoughtful, refined gifts for teachers, rebbeim, hostesses, and anyone deserving of something truly special. Rosh Hashana, Chanukah, Purim & Pesach - We release dedicated collections for every Yom Tov, making Waterdale your one-stop destination for holiday gifting and hosting. Corporate & Institutional Gifting - We serve organizations, healthcare institutions, real estate firms, schools, and shuls with custom branded gifting, honoree gifts, and event favors.

Does Waterdale offer personalization?

Yes. Personalization is one of our most popular services. We offer laser engraving and custom printing on a wide range of products, including wall art, challah boards, Hadlokas Neiros trays, washing cups, and family trees. We also create fully custom art pieces - including custom family trees with personalized leaves and names, custom sketches, custom-size paintings, Gadol sketches, and Mikva signs. For personalization requests, click the personalization link on any eligible product page or visit our Custom Art Services section.

Does Waterdale offer corporate gifting?

Yes. Waterdale Collection offers a full corporate gifting concierge service for organizations of all sizes. We work with healthcare companies, real estate firms, car dealerships, schools, shuls, and large institutions to create custom branded gifts, honoree plaques, donor gifts, event favors, and bulk gifting programs.Our corporate gifting team handles everything from product selection to logo printing to drop shipping directly to your recipients. We offer tiered pricing for bulk orders and a dedicated concierge to manage your gifting program from start to finish.

Does Waterdale offer wholesale?

Yes. Waterdale Collection has an active wholesale program for Judaica retailers, boutiques, and gift shops. If you are a retailer interested in carrying Waterdale products, please visit our Wholesale page or contact us directly at ws@waterdalecollection.com.

What is Waterdale's shipping policy?

We offer free shipping on all orders over $100 within the United States. Most orders ship within 1-2 business days. Please allow up to 4 business days for order processing and verification. Delivery typically takes 1-3 business days in the tri-state area and 3-7 business days for the West Coast. Express shipping is available for time-sensitive orders. For Yom Tov orders, please refer to our Yom Tov Shipping Deadlines page.

Does Waterdale have a gift registry?

Yes. Waterdale Collection offers a full gift registry service - perfect for weddings, Bas Mitzvahs, and housewarmings. Create your registry directly on our website, share the link with your guests, and let them choose exactly the Waterdale pieces you love most. We also offer group gifting, allowing multiple people to contribute toward a single high-value item together.

What makes Waterdale different from other Judaica brands?

Several things set Waterdale Collection apart: Material quality. We use only premium-grade Lucite and resin - not cheap acrylic. The weight, clarity, and durability of our pieces is immediately apparent the moment you hold one. Original design. Every Waterdale collection is designed in-house by our creative team, led by founder Rivka. Our designs are original, cohesive, and unlike anything else in the Judaica market. With over 30 distinct collections and hundreds of products spanning Judaica, tabletop, home décor, wall art, and gifts, Waterdale is a complete Jewish home brand - not a single-category shop. Personalization and customization. We offer more personalization and custom art options than virtually any other Judaica brand.

Customer experience. We are rated 4.8 stars on Google across hundreds of reviews. Our team is responsive, our packaging is luxury gift-ready, and our products arrive beautifully presented. Innovation. We don't repeat what already exists. Every new Waterdale collection pushes the design forward -introducing new materials, new motifs, and new ways to make Jewish homes more beautiful.

Where can I find Waterdale Collection products?

You can shop our full collection at WaterdaleCollection.com with free shipping on orders over $100. We also have a showroom and pickup location at 137 Allaire Road, Howell, NJ 07727. Select Waterdale products are available at Judaica boutiques and retailers - contact us for a list of retail partners near you.

Our Ratings & Reviews
Waterdale Collection is rated 4.8 stars on Google across hundreds of verified customer reviews. We are also rated 4.8 stars on our website via Judge.me, with over 473 verified purchase reviews.

"Perfection in a Wash Cup. This cup is stunning. The seamless design makes it nicer than I ever had." - Rivky W."
Challah board is gorgeous! Great customer service!" - E. Friedlander"
The Seder plate is gorgeous. It came packaged extremely well. Shipping was fast as well." - Grateful customer

Contact Waterdale Collection

Waterdale Collection 137 Allaire Road Howell, NJ 07727
📞 (732) 806-7509
✉️ info@waterdalecollection.com
🌐 WaterdaleCollection.com
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Hours: Contact us or visit our website for current showroom hours. Free shipping on all US orders over $100.Waterdale Collection - Modern Judaica. Luxury Design. Meaningful Gifting.